Friday 25 September 2009

trekstocking


London Fashion Week saw the launch of “Trekstock Loves” SS10 collection. A collaborative effort between Richard Nicoll, House of Holland, James Long, Ksubi, LPBG, MariaFrancescaPepe, PPQ and Trekstock. The launch kicked off with a party hosted by Haynes PR, Bungalow 8 and Browns Focus - Trekstock ‘giving back to charity through music and fashion’.

Music at the party was totally awesome with amazing DJ sets from Friendly Fires, Henry Holland, PPQ, Ronnie Joice, Starsmith, live sets from Vices and The Mannequins just to name a few.

Founded in 2006, Trekstock has raised thousands of pounds for Teenage Cancer Trust. The idea originated when its founder, Sophie Epstone, signed up for a Teenage Cancer Trust trek to Everest. To raise money, she conceived the idea to put on a little music gig, pushing her to visit the UK festivals, spread the word about Teenage Cancer Trust and promote the event using her now cult 'I ♥ Trekstock' blue badges. The message grew far and wide, as did the support from world famous artists and celebrities.
Since then, the Trekstock brand has gained invaluable celebrity support from artists and celebrities such as Beth Ditto, Mark Ronson, Katy Perry, Bloc Party, Mischa Barton, Noel Gallagher, Chase Crawford, Jason Mraz, Kings of Leon, Agyness Deyn, The Klaxons, Band of Horses, Jack & Kelly Osbourne, Kate Nash, Carl Barat, Bat for Lashes, Russell Brand, Razorlight, The Mighty Boosh, The Horrors, Radio 1's Chris Moyles, Zane Lowe and Nihal, Kimberly Stewart, Sadie Frost, Jimmy Carr, Johnny Vegas, The Mystery Jets, Alan Carr, even Maggie Darling! Plus many, many more. (excerpt from The Story of Trekstock)

To continue to help support this worthy cause, please visit http://trekstock.com

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