The scramble to advertise and market different brands and designers were rampant this London Fashion Week. London was literally a pop-up frenzy.
On site at Somerset House, Matches popped a shop near the tents in collaboration with Gary Card. The shop offered a unique selection in collaboration with some of Brit's best design talents including Charles Anastase, Preen, Louise Goldin, Erdem, Hannah Marshall, Nathan Jenden and Issa. The offering catered more specifically (I think) to practicalities of working crazy fashion weeks. When you are lugging around bags of goodies from shows to press releases etc, the huge canvas tote bags come in handy. T-shirts, in case you decide to have a wardrobe change in between shows, badges and vinyl stickers for an extra custom accessorised look. Proceeds from sales were donated to the BFC Princess of Wales Charitable Trust.
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