Friday, 26 November 2010
suds up
First L’Occitane and J. Crew, now this. Just got word that in a few short weeks, A.P.C.’s New York outpost will stock Aesop’s line of body care essentials. Beginning the first week of December, the French clothier’s Mercer Street store will carry gift kits, travel kits, lotions, and salves from the naturally-crafted Australian beauty range, with more items from its skincare line to be added next year if all goes well. The limited edition Fine Fabric Care, the two brands’ first collaborative effort, is also reportedly being reprised. “[That] product was such a success, they decided to take the partnership to the next level,” Aesop’s general manager and president for the Americas, Giovanni Lepori, said of Aesop founder Dennis Paphitis and A.P.C. founder Jean Touitou’s decision to join forces again. But the connection between the brands goes deeper than a love of clean laundry. “Not only do we share the same customer base, but we share the same company philosophy in terms of approach to design, literature, architecture, art and more,” Lepori says. Considering I am a huge fan of both brands , I couldn’t be more pleased by the news of this union; suds up guys!!
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