Topshop’s cosmetics line officially debuted last week. While it won’t likely cause the kind of line-down-the-street frenzy characteristic of a limited-edition designer collab making haste to their flagship store on Oxford Circus is still advisable. That’s because this stuff is pretty darn cute. The range features a core collection of staples as well as seasonally driven trend collections that echo the fashion-forward aesthetic behind the retailer’s clothes (S/S 2010 is all about the festival spirit; Glastonbury may still be a month away, but there’s no reason you can’t start channeling your inner folk goddess a little bit early). They’ve taken everything into account, too: from adorable, hand-drawn packaging to a great color palette of lip and eye products and an impressive array of complexion-enhancers and fun nail lacquers. The products became available on the online store last week, but if you can make it down to the West End to get the tactile experience of playing with some of the standouts (there is a Lip and Cheek Tint that I'm currently digging), it’s well worth the trip.
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