work it baby, work it

Digital, pigital revolution. Aaaaahhhh.... well, you got to hand it to these people who keep on pushing the envelope. With so many ideas and platforms to show off photos as best possible on the internet, Boudicca’s is a great idea. Their Spring look book is entitled Real Girl. Upon clicking onto the website, you are greeted by photo shots of models, a bit like a repetitive puppet show, posing intermittently every few seconds. Obviously, me the nosy person I am, needed to investigate further, so clicked on each and every individual photo. The page changes and shows a mini cam at one corner of the ceiling with the enlarged shot of the dress and different model movements. Fun, yet realistic. Net-a-porter shopping could be so much easier this way. Another iPhone app in the making – take note!

Boudicca Spring '10 photos via www.realgirl.platform13.com